How SEO Copywriting Services Can 13X Google Search Traffic [Case Study]
Estimated Reading Time: 4 minutes
Here’s How One CopyNoise Client Saw a 13X Increase in Organic Search Traffic With SEO Writing Services
Summary of Results:
- 13X Google search traffic growth
- #1 ranking pages for 26 new search phrases
- 748% increase in organic keywords
- 19.4X rise in monthly traffic value
SEO Copywriting Project Overview
| Challenge | Limited by the short-term payoff of digital advertising, sought an approach with a longer-lasting period of return on marketing investment |
| Previous System | Facebook PPC ads and freelance marketplace writers |
| Overview | Enlisted CopyNoise to widen their reach through on-site SEO writing |
Client Overview
To prevent their competition from spying, the client’s name and company are omitted. What can be disclosed is that this story is about a platform that helps businesses increase their access to funding via a convenient and legitimate alternative to VC and angel investors.
The client originally discovered and streamlined a system that business owners can use to increase cash flow without losing their vision to shareholder takeover. Within the businessphere, there is an ongoing need for this solution. So, the client created and packaged their framework into a multi-tier, subscription-based offer.
Since 2011, the client has helped thousands of business owners and founders in multiple industries increase cash flow to grow their companies. Until 2019, they relied almost solely on Facebook PPC ads to drive targeted traffic to thier website.
“We wanted more eyeballs on our content and into our sales funnel. In April 2019, I hired three writers who I thought were the best. One was sort of flaky and one ditched out.”
– Company Founder
Beyond PPC, the client needed to employ an effective, long-term traffic generation and conversion strategy.
Despite regularly publishing content and distributing it to their newsletter subscribers, the brand’s website had topped-out at just under 300 organic website visits from Google searches every month. The content they were sharing was useful for their intended audience, but most readers discovered it via paid social media ads.
The central problem with PPC advertising was that the client had to continually pay in order for it to work. Like when you turn a faucet on, the company saw temporary boosts in traffic as they increased thier budget on a successful campaign. Yet, when their funds were withdrawn, the faucet shut off and traffic dried up.
The brand founder decided that fresh, SEO-optimized copy and content could be the key to keep the faucet running consistently.
The client enlisted CopyNoise to write new articles, user stories, and knowledgebase content to attract, convert, and retain subscribers.
In April 2019, after careful research, the company founder hired three writers who he believed were the best B2B copywriters he could find. At first, he was satisfied with deliverables from all of them. Quickly, the first freelance became sort of flaky and the second failed to consistently produce. The third was Ashley Kimler, founder of CopyNoise, who remained the sole writer on the project.
Over the next 18 months, CopyNoise created and delivered 28 on-site articles, two in-depth user case studies, and an instructional workbook for the client. The content and copy was written to appeal to website visitors across multiple stages of the subscription funnel.
Some of the articles were how-to pieces. Others were helpful financial resources for business. The most popular were friendly reviews of brands with alternative solutions to the problem the client’s offer solves.
Rather than scraping subscriber data from the client’s back end and requesting permission to share sensitive customer information information, CopyNoise got on the phone to interview businesses who were willing to share their story. From these discussions came a deeper understanding of three key factors of the customer experience:
- The market’s pain points
- How the client’s offer relieves these pain points
- *Language used to describe the experiences
A strong relationship between writer and reader is the what differentiates good from great SEO copywriting. Copy is more relatable when the writer knows the reader.
In April 2019, none of the client’s websites pages had top ranking in search. By October 2020, the site had 26 total #1 ranking positions for target search phrases.
In addition to the new first position rankings, the client saw exponential growth in other positions in Google search results:
- #1-3 for 92 keywords
- #4-10 for 375 keywords
- #110-100 for 5,705 keywords
In all there was a 748% increase in the website’s organic keywords.
The client’s monthly traffic value went through the roof!
In April 2019, the company’s Google organic search traffic value was $1,251. At this time, they decided to double-down on their content budget. By October, 2020, they had a 19.4X increase in estimated monthly traffic value (which doesn’t cover the website visitors that come from other search engines), boosting figure to $24,297.
In less than two years, the company’s monthly Google organic traffic value increased exponentially — by nearly 20 times its value at the beginning of the project.
Final Takeaway
By enlisting CopyNoise to write new blog posts, user stories, and knowledgebase content, this brand was able to see massive gains to not only reach but surpass their goals. If you’re looking for gains like this, chat with a copywriter who knows how to cut through the noise.
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